The so-called Circuit Break Period in Singapore, its own definition of Covid-19 lockdown, was expected to stay for just four weeks – starting the 7th of April until the 4th of May. But along with the unexpected updates, these also changed as it was decided by the government that it will be extended until the 2nd day of June. It was then expected as well that businesses that offer non-essential products and services would be closed – one of which would be real estate companies that also offer recently launched condo show flats.
Most people working in the real estate industry have this question in mind which makes them ask themselves. “Who would want to buy a property without seeing it in person?”
The same worries and thoughts also bring brilliant marketing strategies to use and adapt to the current situation as the newly launched condos came up with another opportunity to grab and still boost their sales. How is it possible? Simple – with the use of advanced technology, marketing styles, and great deals which help increase the buyers and closed transactions continuously.
How is it possible that there were still clients who purchased recently launched condos despite CB period?
Most people would think that it is just because of great discounts, but in fact, more than that is the convenience it gives buyers because it saves time and effort to visit a showflat of recently launched condos given that there is no actual condo to check.
As per the agent we have talked about, it is not the same with the unit resale as buyers who see newly launched condos will likely have the idea that they are going to be the first owners of the units – which means fewer worries and doubts.
There were a total of 433 recently launched condo units that were sold during the circuit breaker period, which is relatively higher compared to the resell units sold during the same timeline. It means that 60% of the total number of closed deals for condos are made up of new launch units. This is an increase in sales from the first quarter of 2020 which is 51%.
| Rank | Project Name | Units Sold |
|---|---|---|
| 1 | Parc Clematis | 47 |
| 2 | Treasure At Tampines | 46 |
| 3 | The Florence Residences | 43 |
| 4 | Parc Esta @ Eunos | 34 |
| 5 | The Tapestry | 23 |
| 6 | Kopar @ Newton | 22 |
| 7 | Stirling Residences | 16 |
| 8 | Affinity at Serangoon | 15 |
| 9 | Jade Scape | 14 |
| = | View At Kismis | 14 |
There are 10 exceptional hit projects that were responsible for the remarkable 63% percentage of newly launched condo units sold. Here to give some details about the top 5 and let’s see what makes it stand out even during the COVID 19 outbreak:
Expected TOP: 2023
Property Developer: SingHaiyi Group
Location: Clementi
Total number of Units: 1,468
Sold During CB Period: 47 units
Clementi was noted for its great potential for attracting more buyers, but more than these are great deals and offers the property will bring its new owners, and this explains the sudden boost of the property’s sales to more than 600 units just between when it was introduced to the market last August 2019 and the CB period.
One thing that most new unit owners will see will be its convenience as it is just near Clementi MRT station, as well as AYE and PIE for drivers and vehicle owners. It is known to be located in an exclusive neighborhood and just a few minutes away from the popular Nan Hua Primary School.
Its exclusive amenities, including different pools within the property, are being given free and easily accessible to unit owners.
The real takeaway for buyers during CB:
For Singhaiyi, it is one of the most cost-effective sale opportunities for real estate developers through the previous bloc demand, and gaining the bid is an achievement.
SingHaiyi has put in more than 1,000 units for Parc Clematis, and this will secure continuous earnings by volume without compromising on getting buyers through discounts when necessary.
It offers great deals and discounts during Circuit Breaker which ranges from $10,000 (1-bedroom unit) up to $60,000 (penthouse units). All offers valid until the 1st of June 2020
*The property developer reserves its right to modify or withdraw the deals and promotions at any given time without further updates
Expected TOP: 2023
Property Developer: Sim Lian Group
Location: Tampines / Simei
Total number of Units: 2, 203
Sold During CB Period: 46 units
Treasure at Tampines is known for being the biggest condo to date in Singapore because of its unit count. During the CB period, there were 46 units sold, and take note that its developer has already reached its achievement for getting 50% percent of its sold units ever since it launched last March 2019. For the record, Siam Lin sold 216 units during the 1st quarter of this year 2020.
Located in a prestigious area with continuous human traffic that attracts more buyers to make it even more admirable. Just a few walks away from Simei MRT station and the known Eastpoint Mall. Its close proximity to Changi General Hospital makes the development more appealing to future investors, plus it’s just a 10-minutes drive through Grab going to Changi Airport.
Siam Lin proudly presents Tampines and its engaging facilities which give all unit owners admirable experiences to keep. It has 128 facilities in total, including 11 pools and its huge gym that would accommodate all unit owners within the condominium.
The real takeaway for buyers during CB:
It was noted that the amusingly low fees for maintenance – which is around $190 for a unit with 3 beds – make it a real deal for unit buyers.
Expected TOP: 2023
Property Developer: Logan Property
Location: Kovan/Hougang
Total number of Units: 1, 410
Sold During CB Period: 43 units
Logan Property proudly presented The Florence Residences and quoted the development as being its unit owner’s exclusive club with detailed privacy and elegance. Noted on the 128 total number of facilities, including a huge pool that was designed uniquely to represent the natural lagoons around the place.
It is well situated within the proximity of Kovan MRT and other popular amenities around the place including Kovan Hougang Market and Food Centre, plus establishments along with Kovan Hub and Upper Serangoon Road. For vehicle owners, CTE and KPE expressways are just around the place.
By 2029, more infrastructure is due to be completed which will allow the area to be converted into a larger commercial hub and transport area.
The real takeaway for buyers during CB:
It could easily be noted that Florence Residence’s 1-bedroom units are on top demand during the circuit breaker period, given that it only consists of 15% of the entire units within the condominium.
Expected TOP: 2023
Property Developer: MCL Land
Location: Eunos / Paya Lebar
Total number of Units: 1, 399
Sold During CB Period: 34 units
Situated on the other side of Eunos MRT and just a few minutes away from Paya Lebar, this development’s sales continuously grow on which only leaves around 220 + units left as of this writing. most units available to buyers are best for families or large groups, as these are 3-bedroom and 4-bedroom units.
Its facilities could be accessed within three zones as per MCL Land, and each zone has its own recreational facilities to bring convenience and a great experience for Parc Esta unit’s owners.
The real takeaway for buyers during CB:
During the period of Circuit Breaker, the development has recorded quite unique activity compared to other real estate developers, which is to sell larger condo units.
Expected TOP: 2023
Property Developer: CDL
Location: Tampines
Total number of Units: 861
Sold During CB Period: 23 units
This development was introduced last March 2018 and since the developer has established its own name into giving prestige properties, most buyers grabbed their chances to own units and it reaches almost 86%, and this includes 23 condo units that were purchased during the CB period.
It is quite unique compared to other developments made by CDL around the Tampines Avenue 10 area as it directs the focus to its facilities like an infinity pool and a prestige lap pool which unit owners can maximize. The Tapestry also offers Cabins for pets so animal lovers can play around with their pets with ease, within the area. It is family-friendly as well as the development was composed of childcare centers and playgrounds for families with children.
The real takeaway for buyers during CB:
As per agents that have spoken with, most buyers of The Tapestry are eyeing executive condominiums but have been let go because of the price and expensive maintenance.
Buyers of The Tapestry units have already seen the units at least once, and have already settled. This explains more how CDL focuses on giving the best to its clients.
