Orchard Road, once a beacon of glitz and glamour, needs a refresh to reclaim its position as a must-visit destination. Visionary stakeholders, as Sulian Tan-Wijaya of Savills Singapore proposes, hold the key. Her vision? Transform Orchard Road into a captivating tapestry of experiences that transcends the boundaries of day and night.
While renowned brands remain a draw, Orchard Road’s future isn’t solely retail-focused. Imagine strolling through lush rooftop gardens, perhaps sipping cocktails at a bar with breathtaking city views like those atop the National Gallery Singapore. Tan-Wijaya envisions these vibrant spaces as magnets for the after-work crowd, transforming Orchard Road into a destination for socializing and unwinding.
Exquisite Michelin-starred restaurants can brush shoulders with trendy cafes, creating a haven for gourmands. Tan-Wijaya also sees potential for a flourishing cafe culture, where young people gather and energize the streets. This culinary journey wouldn’t be complete without international F&B brands, enticing residents and tourists alike with unique flavors from around the world.
Luxury brands will undoubtedly find a home in Orchard Road’s renaissance. However, the future is about more than just established names. Imagine flagship stores spanning multiple floors, offering immersive experiences that go beyond just shopping. Think art installations, meet-and-greets with renowned designers, or even personalized styling sessions. This focus on experiential retail will cater to a new generation of luxury shoppers.
Orchard Road shouldn’t just be about spending money. Imagine open-air plazas hosting pop-up art exhibits, live music performances, or even cultural festivals. These events would breathe life into the district, fostering a sense of community and attracting residents who may not have previously considered Orchard Road a leisure destination.
The Orchard Road of tomorrow shouldn’t erase its rich history. Revitalized heritage buildings can house modern art galleries or boutique shops, offering a unique juxtaposition of old and new. This blend would cater to a diverse range of visitors, from history buffs to those seeking trendy experiences.
Tan-Wijaya emphasizes the importance of sustainable design in new developments. Imagine green spaces integrated throughout the district, offering respite from the urban jungle. Sustainable practices would not only benefit the environment but also create a more attractive and forward-thinking Orchard Road.
Orchard Road’s transformation won’t happen overnight, but with a collective vision and innovative ideas, it has the potential to become a vibrant destination that caters to every whim, 24 hours a day. This exciting prospect paints a future where Orchard Road reclaims its crown as a must-visit not just for tourists, but for Singaporeans seeking a one-of-a-kind experience.
