Despite the challenges facing the Singapore housing market today, developers are conferring to new marketing scheme to attract more home buyers, like launching their projects in other nearby countries, organising trips to Singapore and conducting games where everyone is allowed to win.
One example is the ‘Property Tycoon Challenge’ held by Kingsford Development for Kingsford Hillview Peak home buyers.
A Singapore’s Mandarin adaptation of ‘Who Wants to be a Millionaire’, the prize at stake is a cash rebate about $250,000. On the other hand, each contestant will be providing a rebates at least $5,000 in cash and will increase when the question is correctly answered in the game. Buyers also entitle to win two hoverboards and an electric scooter in a separate games.
Meanwhile, the leading Chinese developer Country Garden has joined the travel agencies to coordinate travels in Singapore for Chinese tourists, hoping that they will purchase the Forest City units, a multi-phase project located on man-made islands within a bay off the coast of southern Johor.
Moreover, City Developments Limited organised a property showcase for its Gramercy Park project in Jakarta and to be followed in Surabaya, the 87 units of Gramercy Park is offered with price range of $2,800 psf.
The 174-unit Gramercy Park will also be launch in Singapore in May 2016. Developer also plan to hold similar event in mainland China and Hong Kong.