ERA roll out new digital initiative 2

On its Job Development Day on Wednesday (11 November), ERA Singapore (ERA) launched end-to-end digitalisation projects for its agents and customers.

National Development Minister Desmond Lee attended the event and gave a keynote address on the digital transformation of the real estate sector.

As we step into an increasingly productive and convenient Smart Country, ERA is in full support of the government’s initiative to create a trusted digital ecosystem. 2020 has been a year of driven shifts with businesses pivoting to the digital arena to streamline job processes that have shifted lifestyle habits in turn,” said Jack Chua, ERA Singapore Chief Executive Officer.

ERA’s digital efforts involve the implementation by digital signing application provider Dedoco of a digital document and signature solution. The app is “integrated under the Smart Nation Initiative” with GovTech’s newly introduced Sign with SingPass functionality,” said ERA in a statement.”

It noted that the new approach decreases the time spent on customers providing signing documents and is more time-efficient for property owners, particularly those located overseas.

It also minimizes the interaction and liability perception to agents while serving customers.

“Given the current global scenario, going digital is unavoidable and Dedoco is working to render property transactions as smooth as possible for ERA and its valued customers,” said Daphne Ng, Dedoco’s Executive Director.

A chatbot, built in tandem with YOOZOO AI Innovation Lab, was also launched by ERA that enables agents to access project details quickly through WhatsApp.

ERA has collaborated with Anjuke, a leading real estate platform in China with over 100 million monthly users, to extend its regional outreach.

PropertyGuru has also collaborated to host the Asia Virtual Property Expo.

The first multi-market interactive property exhibition will feature more than 300 assets and 40 webinars spanning five countries: Malaysia, Vietnam, Indonesia, Thailand and Singapore, to run until 12 December.

In the meantime, ERA announced that its ERA APAC Centre headquarters is slated for a big facelift.

Agents would have access to a suite of facilities until their transformation is complete. For them to create videos or hold simulated training sessions and meetings, there would be a media room fitted with cameras, lighting and audio systems, said ERA.

Several digital LED display screens will also be designed to highlight virtual property galleries so that clients can access and ask at once about numerous ventures. A co-working space would enable agents to discuss proposals and pursue consultation with their fellow coworkers, modelled on internationally effective sharing spaces, it added.