Table of Contents
Prospecting Methods – Telemarketing
Template 1
Hi XXX,
How are up? Hope your family is well and staying healthy.
With the recent recovery in the market, are you aiming for a target price to sell?
If you have any target in mind, please let me know as it is the best time to hit it as the current moment and i’m confident of doing so.
Most importantly, it is always about “Selling high, buying higher”. What if i can achieve for you “Sell relevantly high, buy low”?
Shall we set up a time to present to you why and what is my marketing plan?
Fixing Appointment Template to do Essentials
Template 1
I believe property is a big ticket purchase and there are many details and information in the market that can be very confusing. Rather than product pushing, unlike other agents, what I like to do is to go through the market sentiments with my friends and clients.
Topics such as:
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Oversupply (entry and exit certainty)
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How to time the market cycle
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Why today’s market is a sweet spot where you will see 15% returns moving forward
Would you be able to set aside 45mins after the viewing to run through this with you?
Template 2
I believe property is a big ticket purchase and there are many details and information in the market that can be very confusing which you might miss out.
Many people buy products but forget that plan is more important. Rather than product pushing, unlike other agents, what I like to do is to go through the purpose and market sentiments with my friends and clients.
Topics such as:
1: Oversupply
2. how to time the market cycle
3. Purpose of Real Estate
4. Working out Options for you
6. How you can capitalize on the *MARKET SWEET SPOT* that can bring you 15% of returns in the next few months
I’ve seen many people regret their purchase and most of the time it’s due to poor planning.
Could you set aside a quick 45mins after the viewing to run through this with you?
Template 3
Dear XXX,
Thank you for your enquiry. I believe that at this moment in time a lot of us buyers are looking for good deals in the market.
However for me I always believe in sharing the fundamentals and also exit strategies with my clients and friends as I always believe a clear plan is much more important than the right product.
Would you be able to set aside 45mins after the viewing so that I can share with you my findings?
Ask for Referral Scripts
Hey xxx,
Agent: How are you? Actually would like to ask you for a favour to refer some friends to me if you come across anybody who might be interested?
Friend: Sure, definitely! You know I always steady for you one.
Agent: Alright, if that’s the case, let’s meet up for coffee anyways
Friend: But I already said I’ll refer you…why must meet?
Agent: So that you’ll also know what to say to the next person. Would want to share with you so that you will also not make the same mistakes as what other Singaporeans do and it can be very costly. Most importantly, what people pay me to do, I give it to you for free. It’s win-win for you. Anyway, at the same time we can catch up too!
Asking the Right Questions?
- Been to the showflats? What is your consideration?
- What are your main concerns?
- Have you spoken to other agents? What have they covered?
- Seems like they’ve covered quite a fair bit, what is stopping you?
- What are your future plans regarding family?
- What triggered you to click on this?
- What do you want to achieve?
- What is the objective you want to achieve after 3-5 years?
- Why did you click on the ad?
- Do you stay nearby this location?
- How many bedrooms are you looking for? Ans: 3 bedrooms
You: Sure, my guess is you’re buying this for your own stay? Why have you chosen this location? Introduce “CHOOSING THE RIGHT UNIT FRAMEWORK PITCH”
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Could you please advise me on this as it affects the quality and accuracy of my planning for you?
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Understand you want to know the PRICES, which I’ll be sending you shortly. Most importantly, have you done your financial calculations? Rather than guessing and go around so many agents, why not we calculate properly and pinpoint what are the right projects for you?
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Only PRICES -> I am guessing that you are looking for discounts due to such price sensitivity -> I’ve actually compiled a list of projects that are going through discounts right now
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Hi Mr/ms xxx, ill be sending the floor plans and price guide to you in a bit. But actually finding the right project is the first step only, the more important part is to understand WHICH UNIT is the best for you given there are more than xxx stacks in this project. I’ve personally studied the project inside out and thus able to give you an in-depth analysis of it and also what are the choice units i feel can give the best returns. Can i see see tomorrow 12pm or will weekend be better for you?
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Reconnecting Scripts (Old Leads)
Template 1
Hi xxx, previously you enquire on our xxx property. Are you still looking for condo? Actually, at this moment in time there are actually a lot of opportunities in the new launch market where developers are offering discounts. Would you be keen to explore?
Template 2
Hi xxx,
Are you feeling pressured, cornered, especially with agents becoming even more complacent and sellers are becoming more stubborn and persistent with their pricing?
You know you have to enter but you are uncertain what is going on in the market. The only thing you know is IT IS VERY HOT.
While all hope seems lost, there is only one sweet spot cany that you can choose from in this small window of opportunity now
Would you be free on DDMMYYYY to show this to you?
Template 3
Hi xxx,
Are you feeling pressured, cornered, especially with agents become even more complacent and sellers become more stubborn and persistent with their pricing?
You know you have to enter, but your biggest fear is whether the cooling measures will be implemented and all will go to a waste.
The Big Question, “WILL THERE BE COOLING MEASURES?
What if i tell you there will be any cooling measures for now and you can ride of the upclimb for another 10%?
Will you be free on DDMMYYYY to meet up and share this with you?
Template 4
Hi XXx,
Should you wait for the cooling measures? The common misconception is that prices will drop after cooling measures.
Often, the people who waited actually ended up paying more than what they were supposed to pay before cooling measure.
What should you be choosing then?
Would you be free on DDMMYYYY to share more with you?
Essentials Charge Up
Aggressive
Hi xxx, previously you enquire on xxx property. Are you still exploring new condo? Would you want to grab the current opportunity where you can make up to 300% of (ROI) within 1 year of your purchase? A client took action immediately and purchased Jadescape after listening to this. (HOOK)
Would you be free for a quick meet up to share about it?
Balanced
Hi xxx, previously you enquire on xxx property. Are you still exploring new condo?
I definitely do not want you to miss out on the current opportunity where this is the major turning point of the staging up from the developers. Would you like to make 15% of capital appreciation within 1 year of your purchase? (HOOK)
A client took action immediately and purchased Jadescape after knowing that now is the market’s sweet spot. What is this sweet spot I am talking about?
Would you be free for a quick meet up to share about it?
Mild
Hi xxx, previously you enquire on xxx property. Are you still exploring new condo?
Are you thinking that you have missed out on the first movers advantage as most projects are 40-50% sold and have increased their prices marginally. What if I tell you that you haven’t? What if I tell you there is still a big chance waiting for you? A client took action immediately and bought Jadescape after listening to this. (HOOK)
A client took action immediately and purchased Jadescape after knowing that now is the market’s sweet spot. What is this sweet spot I am talking about?
Would you be free for a quick meet up to share about it?
Circuit Breaker Scripts
Template 1
Hi xxx,
How are you? How’s your WFH situation? Hope your family is well and staying healthy. I know many agents are calling you at this time to SELL you something but rest assured this is nothing like that. In fact we are giving something for FREE.
Meanwhile, I am doing a property masterclass through ZOOM meeting. Perhaps you want to take this time to learn more about the property market and how the current situation will affect the property market.
Most importantly, why people are still purchasing real estate today? It’s definitely not for capital appreciation as it’s risky, but more for another reason. Let’s learn from them!
A few has already signed up for this masterclass. I have 2 more slots available before the sessions are fully taken up.
Template 2
Hi xxx, How are you? How’s your WFH situation? Hope your family is well and staying healthy.
Meanwhile, I am reaching out to my friends to do a FREE property masterclass through ZOOM meeting. Perhaps you want to take this time to learn more about the property market and how the current situation will affect the property market.
Most importantly, why people are still purchasing real estate today? It’s definitely not for capital appreciation as it’s risky, but more for another reason which I hope you’ll be able to learn!
A few has already signed up for this masterclass. I have last 3 slots available. Would you like me to register a slot for you? Also, if you would like to gather a few friends to have a listen?
CES Script
Before CES
Hi xxxx,
Hope you and family are well and staying healthy. PropNex (PN) is conducting a series of online sharing sessions (via Zoom) during this Circuit Breaker period.
There is one coming up this Thur 9/4, 7 pm titled “Strategies to Leverage on Properties as Secure Savings for the Future” which might be of interest.The talk is given by Kelvin Fong who is the Executive Director of PN and is a seasoned real estate veteran/investor of close to 18 years.
His talks have always been very well received and with good feedback from participants. Would you like to listen in? Good way to spend the evening (without having to travel) picking up some useful tips. We do have limited capacity so it is first come first serve.
I can register you (name, contact and email needed) and PN will then send you a link with the meeting ID details. Let me know.
After CES
Agent: Hi xxx, how do you find the CES?
Client: Not bad learnt a lot and insights about the market.
Agent: That’s good to hear! And yes there are so many things about the market to learn but ultimately it still boils down to individual needs and also financial goals as well. Would you be free today for a quick chat over zoom today so that i can also share with you my findings and also give you a my personal recommendations